I wrote to Scrabble, telling them I understood but didn’t agree with what they’d done removing Scrabulous from Facebook. That I recognized their legitimate right to the Scrabble game play intellectual property, but that moving from something that worked (Scrabulous) to something made by EA that isn’t great, looks like selling out the family kitchen in favour of McDonalds.
They wrote back, and then I replied.
Response (MO’R) 07/30/2008 07:26 AM (HASBRO)
Hi Arwen,
We understand your passion for the SCRABBLE brand. In fact, we have been hard at work creating a variety of great new ways to enjoy SCRABBLE, from the classic board game, to playing in the digital space on the iPod, iPhone, pogo.com online game site, and now, social networking on Facebook.
Some people have asked us why we couldn’t coexist with Scrabulous, and compete head-to-head. In the toy and game business, we have many legitimate competitors, and we welcome healthy competition as our industry strives to provide the best entertainment value for consumers everywhere. Scrabulous did not represent legitimate competition. Scrabulous was an infringement, it was unlawful, and we took the necessary action, similar to what the recording industry did when kids were posting music to illegal sites and allowing their friends to copy the music for free.
As you know, Hasbro filed suit on July 24 to protect our intellectual property rights. However, in deference to SCRABBLE fans like you, we waited to take this action until we had an authentic alternative to offer players. We know that many of you are closely scrutinizing the new SCRABBLE application developed by Electronic Arts. Please note that this application remains in a beta stage on Facebook, and both EA and Hasbro are monitoring feedback from fans, which will help us as we continue to improve the experience leading up to the official launch scheduled for the first half of August.
In closing, we want you to know that SCRABBLE is a very important game and brand for Hasbro. We value the passion of our fans, and we promise that we will continue to innovate in providing the best SCRABBLE experiences possible.
Customer (Arwen B) 07/30/2008 11:50 AM
Scrabulous was an infringement, it was unlawful, and we took the necessary action, similar to what the recording industry did when kids were posting music to illegal sites and allowing their friends to copy the music for free.
Really? You want to associate yourself with the RIAA? Really? They’ve got the same fuzzy image that Darth Frikkin’ Vader has, and you’re going there?
And you know, you’re NOT like the RIAA, whose overall point I even agree with, even though they’re acting like a bunch of ham-fisted, stumbling and confused, ossified and creativity locked lawyer-hounds. Who likes the RIAA?
But Hasbro could have made a deal. Deals can always be made. The difference between kids downloading and redistributing music and Scrabulous is that the developers of Scrabulous MADE A THING, it was a GOOD THING, and that thing was their work - they did your “remix” version. This is more like how the Backstreet Boys stole bits from The Police’s Roxanne than it is random teenager downloading Roxanne for redistribution. This is more like Weird Al than standard music piracy. There’s value added.
Yes, they didn’t get your permission. You’re being right rather than being smart, here.
Scrabulous was work that enhanced your product - I got a scrabble branded calendar and bag for christmas last year, can you believe that? Why? I was playing Scrabulous. Scrabulous gave me brand loyalty for Hasbro’s Scrabble, including purchasing a Scrabble board and getting Scrabble items, that I’d never had before. It rebranded you: previous to that you were my GRANDFATHER’S game of choice. I wasn’t going to suggest to my friends - Hey! Let’s play Scrabble!. Right. Scrabulous, though? We’ve been playing that.
Your reply seems … well, it’s my Grandfather’s reply. It’s not playing to your strengths and getting creative; it’s a defensive strategy that makes you look tired and scared. Which takes you back to unhip.
You may own the idea of wood tiles making words on a board, but there are a lot of word games out there. If the makers of Scrabulous twist the game play just enough to get it out of your IP range, what do you think will happen?