Celebrity Stuff.

There I was, minding my own business and trying not to obsess about matters of housing, when my eyes chanced to light on an article in Maclean’s about how celebrity endorsements just aren’t selling stuff anymore. More and more, people are more swayed by ads featuring people they might actually know (but prettier and with whiter teeth), in Keeping-up-with-the-Joneses style ads.

That made sense to me. It seems to me that the nature of celebrity has changed over the years. Did we used to want to emulate celebrities? I don’t know. Do we now? Not really.

Marilyn Monroe was considered risque, with her skirt all blown upwards by that air grille.”Wow”, said the Public. “How does she dare?” Now, starlets flash their waxed bits for the cameras. The Public says, “Ugh”. I’d want to be compared to Marilyn. Lindsay Lohan? Not so much.

Anyhow, I started thinking about my own habits as a consumer. I’m not really driven by celebrity consumer endorsement. Half the time I don’t even know who they are, since I so rarely watch TV. Most of the time, I don’t respect them enough the emulate them. However, I also don’t care very much when, say, a woman in my age bracket attracts admiring male gazes in a car ad, either.

I don’t think I’m anti-consumer, since I own a lot of stuff. As recently as Wednesday I begged Gen to be allowed to come on a Costco shopping trip. I even promised to do the heavy lifting. Granted, a lot of my stuff is second-hand, homemade, or lowest-price-point at IKEA, but it’s still stuff.

Wait, maybe I am swayed by celebrity endorsements. I just remebered 1986. I was reading an article in BOP magazine: An exclusive interview with Duran Duran. Simon was talking about how much they all loved this apple-scented shampoo. I desperately wanted some, but knew my mother and brother would mock me without reprieve if I asked to have it. Now, whenever I smell some kind of apple hair product, I wonder if that’s the one Duran Duran loved so much.

Now I am the one who mocks myself.

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